Influenced by the book ‘Think and Grow Rich’, SOM APPAREL was founded in 2024 with the conviction that a powerful State of Mind has the ability to shape one's reality.

Born with an unwavering belief that you can truly create the life you envision, we are obsessed with the relentless pursuit of our dreams. We aspire to be a brand that instils confidence in you to pursue a life that is meaningful to you, free from societal expectations.

On a technical end, we are committed to creating timeless staples which blend elevated streetwear with luxury design. By merging premium fabrics with minimalist aesthetics, we aim to curate a collection which strikes balance between comfort, durability, casual ease, and sophisticated luxury, all to serve our primary mission - 

To build a community of dreamers who empower one another to turn our dreams into reality.